FordDirect has named Mike Gingell as SVP, Product, Marketing and Dealer Engagement.

Mike is an automotive and information industry veteran. Over the past 25 years, he has led teams that have been focused on delivering data and technology solutions for automotive OEMs, auto retailers, the auto aftermarket, commercial truck industries and the finance and insurance markets.

Throughout his career, he has consistently built high-performing sales, product and marketing teams. Most recently, Mike held the role of president, Ultimate Data, a division of Wiland Inc. In this role, he initiated a start-up division that delivered audience-targeting solutions to the automotive, CPG, travel, insurance and consumer services markets. Prior to Wiland, Mike held various global leadership roles with participation on the senior leadership teams at HIS Markit, R.L. Polk & Co., Donnelly Marketing and InfoUSA.

Mike lives in Lake Orion, Mich. with his wife, Jessica, and their six children. He earned a bachelor’s degree in business administration from Oakland University, and a master’s degree in business administration from Wayne State University.