The California Consumer Privacy Act (CCPA) goes into effect Jan. 1, 2020. The law will more strictly mandate adherence to specific data privacy requirements and give California consumers new rights relating to companies’ use and management of their personal information (PI).

Michael Pallotta, president, Pallotta Ford Lincoln, has been appointed as chair of FordDirect’s board of managers. Mike has been serving on FordDirect’s board of managers since August 2016 – only the second board chair to serve in FordDirect’s almost 20-year history.

Over the next several weeks, Ford and Lincoln dealers have the opportunity to provide valuable feedback to FordDirect in the 2019 Dealer Experience Survey. The survey opened last week.

The insights FordDirect gathers from this annual year-end check-in will tell us how we can continue to improve and provide dealers with even better products, services, and support.

Dealers take approximately 15 minutes of their time to complete the survey, and individual responses are not disclosed to FordDirect. The identities of all respondents are kept strictly confidential.

The FordDirect Cares Charity Golf Outing on Sept. 9 was a success, as clear weather prevailed and a beautiful setting at the Inn at St. John's in Plymouth, Mich. set the stage for more than 155 golfers and 14 event sponsors. While the final tally is still being calculated, the outing is expected to have generated more than $29,000 total that will be split between the two charity beneficiaries, The Drew Crew and Teen HYPE.

FordDirect and its team members have a strong tradition of charitable giving through FordDirect Cares, having donated more than $75,000 to worthy causes over the last couple of years alone. Continuing this tradition, FordDirect Cares has announced it is hosting the third annual FordDirect Cares Charity Golf Outing on Monday, Sept. 9 at 8 a.m. at the Inn at St.

As we move closer to opening registration for the FordDirect Cares Charity Golf Outing, scheduled for Monday, Sept. 9 at the Inn at St. John’s in Plymouth, we are excited to announce the two charity beneficiaries for this year’s outing.

This year’s FordDirect Cares Charity Golf Outing beneficiaries are Teen HYPE (Helping Youth by Providing Education) and The Drew Crew.

About Teen HYPE

A case study from L2Inc and Gartner reveals that Ford is winning big in search, thanks in no small part to BuyFordNow.com, a powerful Tier II search portal being worked on daily at FordDirect.

A short video from L2Inc summarizes Ford’s advantages in search, as well as BuyFordNow.com’s contributions. Click here to view.

FordDirect has launched VINReal to Ford and Lincoln Dealers, making it easy for Dealers to showcase both exterior and interior images of their inventory at a fraction of the cost.

FordDirect has named Mike Gingell as SVP, Product, Marketing and Dealer Engagement.

Mike is an automotive and information industry veteran. Over the past 25 years, he has led teams that have been focused on delivering data and technology solutions for automotive OEMs, auto retailers, the auto aftermarket, commercial truck industries and the finance and insurance markets.

FordDirect has added two new members to the board of managers effective immediately. The dealer investors have elected Rich Savino and Brian Godfrey to fill the two vacancies created by the recent retirements of Bill Keith and Dwight Lloyd.