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About Us

A Trusted Partner of Ford Motor Company and Ford and Lincoln Dealers

Who We Are and What We Can Do

FordDirect is a partnership between Ford and Lincoln dealerships and Ford Motor Company. Our mission is to help the Dealers we serve succeed at retail. This unique partnership adds unmatched insights because Ford Motor Company provides us data, as well as direct streams of incentives and digital content. We are the data hub for Ford and Lincoln dealerships. This allows us to analyze consumer interactions and offer an enhanced suite of products that help Ford and Lincoln Dealers drive retail sales and brand loyalty unlike other solutions on the market.

Core Values

Respect

We value each other, our customers and partners by respecting their suggestions and praising (not criticizing) their work. We will strive to treat others as we expect others to treat us and empathize with others by putting ourselves in their shoes.

Integrity

We do the right thing, not the easy thing. We will encourage discussion on the “right thing to do” and be transparent with all the facts before making a decision. We are transparent with all the facts, model ethical behavior and consistently “walk the talk.”

INCLUSION

We work to create an environment inclusive for all team members. Our inclusive environment fosters a sense of belonging that supports diversity. We encourage and value the voice and contributions of all team members.

Trustworthiness

We will always tell the truth and be honest in our dealings with each other, our customers and suppliers. We consistently express ourselves in a credible and transparent manner. We consistently seek all relevant information to make objective decisions in the best interests of the organization.

Accountability

We will hold ourselves accountable to meet commitments. We will take responsibility for our mistakes and hold ourselves to the same high standards to which we hold others. We have an understanding of our customers’ needs, expectations and deadlines.

Our Culture

Our people make the difference. With “connection” at the heart of what we do for our Ford and Lincoln Dealers, our people make all of the difference in providing exceptional solutions and experiences. We encourage a workplace culture that values a sense of community and collaboration that is both enriching and rewarding.

Diversity Commitment

At FordDirect, our emphasis on diversity is much more than words. We value and appreciate our employees and encourage them to be their most authentic selves. Our company is dedicated to creating a more diverse workforce to better reflect our communities which begins with a promise of commitment and action from our leadership team. We respect the uniqueness within each of us and open our minds and doors to all walks of life.

Diversity should be celebrated, not simply achieved, and we understand that the best way for our company to succeed is by valuing the uniqueness of our team members.

FordDirect aspires to constantly further our inclusion efforts and wants to support the continued growth of all team members, regardless of background. By creating a culture of belonging, we will foster an environment where everyone’s ideas can flourish.