A Trusted Partner of Ford Motor Company and Ford and Lincoln Dealers
Who We Are and What We Can Do
FordDirect is a partnership between Ford and Lincoln dealerships and Ford Motor Company. Our mission is to help the Dealers we serve succeed at retail. This unique partnership adds unmatched insights because Ford Motor Company provides us data, as well as direct streams of incentives and digital content. We are the data hub for Ford and Lincoln dealerships. This allows us to analyze consumer interactions and offer an enhanced suite of products that help Ford and Lincoln Dealers drive retail sales and brand loyalty unlike other solutions on the market.
Our people make the difference. With “connection” at the heart of what we do for our Ford and Lincoln Dealers, our people make all of the difference in providing exceptional solutions and experiences. We encourage a workplace culture that values a sense of community and collaboration that is both enriching and rewarding.
At FordDirect, our emphasis on diversity is much more than words. We value and appreciate our employees and encourage them to be their most authentic selves. Our company is dedicated to creating a more diverse workforce to better reflect our communities which begins with a promise of commitment and action from our leadership team. We respect the uniqueness within each of us and open our minds and doors to all walks of life.
Diversity should be celebrated, not simply achieved, and we understand that the best way for our company to succeed is by valuing the uniqueness of our team members.
FordDirect aspires to constantly further our inclusion efforts and wants to support the continued growth of all team members, regardless of background. By creating a culture of belonging, we will foster an environment where everyone’s ideas can flourish.