FordDirect Privacy Statement
UPDATED DATE: January 5, 2024
EFFECTIVE DATE: February 1, 2024
SUMMARY OF PRIVACY STATEMENT
At FordDirect, we care about privacy and believe in providing transparency to consumers about our information handling practices. This Privacy Statement applies to personal information – information that identifies you or reasonably can be linked to information that identifies you – that FordDirect collects through your use or interaction with our websites, applications, social media, software, and other services provided by or on behalf of FordDirect (collectively, the “Services”). We will continue to share your information as described in this notice, even after the end of your relationship with us. FordDirect is a member of the Digital Advertising Alliance (DAA) and adheres to certain DAA principles.
We care about privacy at FordDirect, and we believe in being transparent with consumers about our personal information practices. This Privacy Statement explains how FordDirect collects, uses, discloses, and protects your personal information, as well as your rights regarding your personal information.
FordDirect is dedicated to helping all visitors to our websites, including those that use and interact with our Services and connect with Ford and Lincoln dealers (“Dealers”), Ford Dealership Associations (“Dealer Associations”), and Ford Motor Company (and its affiliates and subsidiaries) to learn about Ford and Lincoln vehicles and related products and services.
This Privacy Statement applies to the personal information FordDirect collects about you through websites, applications, social media, software, and other services provided by or on behalf of FordDirect. When you use or interact with the Services, you expressly consent to our collection, use, disclosure and retention of your information as described in this Privacy Statement.
FordDirect’s Privacy Statement does not apply to the privacy practices of Dealers, Dealership Associations and Ford Motor Company (and its and its affiliates and subsidiaries) To learn more about their privacy practices, contact those specific Dealers, Dealer Associations and Ford Motor Company.
If a Service is co-branded or developed by another party (such as Dealer.Com) or linked to another party, such other party’s privacy statement may apply in addition to or in lieu of this Privacy Statement.
If you have any questions about our privacy practices, please contact us as set out in the “Contacting FordDirect” section below. If you are a California or Nevada resident, please see the relevant “Your California Privacy Rights”, or “Your Nevada Privacy Rights” section below for additional disclosures. If you are resident of Virginia, Colorado, or Connecticut, please see “Your Other State Rights” section below section below for additional disclosures.
Information We Collect
The information we collect through our Services may include:
- Your contact information (name, postal or email address, phone number, etc.)
- Your demographic information
- Information about the device you use to connect or interact with our Services, including imprecise geo-location;
- Details about your online activity, use and interaction with our Services
- Your vehicle information
- Your financial information (income, assets, employment information, etc.) for credit applications
- Your shopping and other personal preferences
- Social media details and any other information you choose to share on those platforms
Information About You.
The information that you provide directly to us and that we obtain from others is what we need to serve you, our affiliates and business customers. This information may include your contact details (such as name, postal and email addresses, phone number, social media handles and other online aliases); information specific to the Service you request (such as financial information when you apply for credit that is passed directly to financial institutions); details about your vehicle (such as performance and location information) information about your Dealer transactions (including phone calls, chat transcripts, and other details); contact information of individuals with whom you would like to share FordDirect content; social media information; demographic and household information; your responses and engagement with our Services; and other information you may choose to share with us by interacting with our Services or with our affiliates, business customers, suppliers or other businesses that share information with us.
Information About Your Device.
The information we collect by automated means also helps us, our affiliates and our business customers provide and tailor various products and services. Examples of information we collect by automated means include the following:
We and our suppliers may automatically collect your usage activity, preferences, and browser details (such as your IP address and browser type), as well the ID and type of the device you use to connect or interact with our Services, and other details about your use or interaction with our Services. This may also include the collection of information about your online activities over time and across third-party websites or online services and across devices that you use.
Some of our Services may collect imprecise geolocation data to provide or improve our Services and location-related functionality, such as the location of your nearest Dealer, and your imprecise location while at a Dealer or near a Dealer’s location. We may link location data to other information we have collected about you.
We may collect certain categories of personal information from you when you use our interactive chat module. In addition to the information, you may enter into the chat box or live chat feature, the categories of personal information include, but are not limited to, name, phone number, email, mailing address, and other identifiers you may provide. Additionally, we may also store any transcripts from such conversations and link those transcripts with your personal information.
We may also collect information from you to perform data analytics and thereby enhance your experience and help improve the functionality of our tools and digital advertising in an effort to present to you only relevant products and services. Such information includes, but is not limited to, IP address, pixel tags, browsing history, viewing behavior, clicks, online activity, and other analytics. By interacting with the chat module, you understand and agree that we may use this data to communicate with you about Services.
You also consent to our collection and analysis of all personal information provided as part of the chat module and understand that we utilize a supplier to process, analyze, and store the content of the chat on our behalf. By using the chat module, you are consenting to us disclosing and sharing with the chat module supplier or any advertising and marketing suppliers of any personal information you provide.
How We Collect Information
We collect information about you from a variety of sources, including:
- Details you choose to provide via our Services
- From our affiliates
- From our business customers
- From other outside sources (ie, suppliers, third parties)
- Automatically, from devices that you use to connect or interact with our Services
Information You Provide.
We and our suppliers collect the information you voluntarily provide to us in connection with using our Services, including through product inquiries (including phone calls, chat transcripts, and other details), requests for vehicle information, financing requests, technical services or questions, product registration and support, events and promotions, job applications (FordDirect only), and other inquiries and transactions. Our suppliers also may collect information from you, including, for example, when you participate in our contests, sweepstakes, surveys, and other promotions. Some portions of the Services may allow you to submit comments, reviews, ratings and other content.
Information We Obtain From Affiliates, Business Customers, Suppliers and Others.
We may obtain information about you from outside sources. For example, our affiliates, Dealers, and Dealer Associations that deploy FordDirect products and Services and suppliers may share with us certain information you provided to them or collected by using their website. They may also inform us whether you have been approved for credit and related information. We also may obtain demographic, user preferences, imprecise geolocation and other information about you from other parties. If you engage via social media with us, our affiliates, our business customers, or our suppliers, the social media platforms may share certain information with FordDirect. You may be able to adjust your social media privacy settings to limit the sharing of your social media data.
Information We Obtain by Automated Means.
Browser cookie controls.
Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated. You can also choose to limit the information shared with social media, advertising, and analytics partners.
Mobile advertising ID controls.
Apple and Android mobile devices each generate an advertising identifier that can be accessed by apps and used by advertisers in much the same way that cookies are used on websites. Each operating system provides options to limit tracking and/or reset the advertising ID.
Data Collection and Use By Third Parties
FordDirect Omni application utilizes Google API Services to receive and transfer information to other applications. The use of Google API Services will adhere to Google API Services Data Policy, including the limited use requirements.
We are not responsible for the privacy practices of Dealers, Dealer Associations, and their suppliers, and we encourage you to read their privacy policies, which may apply to these third-party programs.
Some of the ads you receive on websites are customized based on predictions about your interests generated from your visits to different websites. This type of ad customization is sometimes called “online behavioral” or “interest-based” advertising. The Digital Advertising Alliance (“DAA”) provides a “AdChoices Opt-out" for certain companies (including FordDirect) that have agreed to provide that functionality. Note that using this opt-out only means that you will not be shown interest-based ads for the selected participants, and does not impact how the participants process your information. Also, the opt-out is limited to the specific browser from which you opt-out, and will reset if you clear your cookies.
How We Use Your Information
We may use the information we collect to:
- Provide the Services
- Communicate with you
- Provide and promote our products and Services
- Advertise and market to you
- Operate our business
- Analyze the use of our products and Services
- Facilitate FordDirect employee recruitment
- Comply with applicable laws, rules and our policies
YOUR CALIFORNIA PRIVACY RIGHTS
California Consumer Privacy Act ("CCPA") as amended by the California Privacy Rights Act ("CPRA")
The CCPA provides additional rights to California residents. These additional disclosures address those rights and apply only to California residents. If you are a California resident and the processing of personal information about you is subject to the CCPA, you have certain rights with respect to that information.
Categories of Personal Information.
Below please find the categories of personal information we have collected in the past 12 months:
|Do we disclose for business purpose
|Do we sell or share
|A real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address or other similar identifiers
|Records of personal property, products or services purchased, obtained, or considered or other purchasing or consuming histories or tendencies
|Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)
|A name, signature, address, or telephone number
|Protected classification characteristics under California or federal law
|Age or sex (gender) information
|Internet or other similar network activity
|Browsing history, search history, information on a consumer's interaction with a website, application or advertisement
|Audio or similar information (from phone calls)
|Non-precise geolocation data
|Imprecise location about an individual or device
|Professional or employment related information
|Current FordDirect employment or performance evaluations
|Inferences drawn from other personal information
|Profile reflecting a person's preferences, characteristics, predispositions, behavior, or attitudes
For more information on information we collect, including the sources from which we receive information, review the “Information We Collect” section above.
Purposes for Collecting and Using Personal Information
Generally, FordDirect may use some or all of the above categories of personal information for its business and commercial purposes. For more information with respect to how we use your information, review the “How We Use Your Information” section above.
How to Exercise Your CCPA Rights.
You can exercise your other CCPA rights by submitting your request(s) through our Webform (you will be taken to a seperate page).
You can also exercise your CCPA rights by calling Ford Motor Company, toll-free, at 1-888-459-1291, Monday through Friday from 5:00 am until 8:00 pm Pacific time or Saturday from 5:00 am until 5:00 pm Pacific time. Our call center will be closed on Sundays and on New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving, and Christmas Day.
If you want to exercise more than one of your CCPA rights, please submit a separate request for each CCPA right, which will help us handle your requests more effectively. Please be aware that we will process your requests in the order we receive them. We will endeavor to confirm receipt of your request within 10 days and respond to verified and valid requests within 45 calendar days.
Please be aware that there might be circumstances where we will not honor your request, as permitted under the CCPA. For example, if we are not able to verify your identity or you are not a California resident, we may not honor your access, correction, or deletion request. In addition, we may not delete your personal information if an exception under the CCPA applies.
If personal information about you has been processed by us as a service provider on behalf of a Dealer and you wish to exercise any rights you have with such personal information, please inquire with the Dealer directly. If you wish to make your request directly to us, please provide the name of the Dealer on whose behalf we processed your personal information. We will refer your request to the Dealer and will support them to the extent required by applicable law in responding to your request.
California "Shine the Light" Law
Under California’s “Shine the Light” law, California residents may also request that we provide to you:
- A list of the categories of personal information about you that FordDirect has disclosed to third parties for the third parties’ direct marketing purposes during the calendar year preceding your request
- A list of the categories of third parties to whom we disclosed such personal information
To submit your request, please email firstname.lastname@example.org. and reference “Shine the Light” in the subject line or write us at the postal address in the section below entitled “Contacting FordDirect.” FordDirect will provide the requested information to you via email or mail.
Your Nevada Privacy Rights
If you are a Nevada resident, you have the right to opt-out of the sale of personal information to third parties that is collected by FordDirect. To submit your request, please click: Webform (you will be taken to a separate webpage).
Your Other State Privacy Rights
This section applies to the laws of the following states which provides additional rights to the residents of these states:
- Virginia Consumer Data Protection Act (VCDPA)
- Colorado Privacy Act (CPA)
- Connecticut Data Privacy Act (CTDPA)
- Utah Consumer Privacy Act (UCPA)
This section addresses those rights and applies only to the residents of the states listed above.
You have the following rights under these laws:
- To confirm whether or not we are processing your personal data
- To access your personal data
- To correct inaccuracies in your personal data
- To delete your personal data
- To obtain a copy of your personal data that you previously provided to us in a portable and readily usable format
- To opt out of the processing of personal data for purposes of targeted advertising, and the sale of personal data
- To Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. We do not process personal data for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers
How to Exercise Your Rights
You can exercise your rights by submitting your request(s) through our Webform (you will be taken to a separate page) or calling our toll free number at 1-888-459-1291, Monday through Friday from 5:00 am until 8:00 pm Pacific time or Saturday from 5:00 am until 5:00 pm Pacific time. We will respond to your request within 45 days. We may require specific information from you to help confirm your identity and process your request. If personal data about you have been processed by us as a processor on behalf of a Dealer and you wish to exercise any rights you have with such personal data, please inquire with the Dealer directly. For information on how we process opt-out signals, review “Opt-Out Signal” section above
Categories of Personal Information
The categories of personal information can be found under “Your California Rights” section. In addition, this section lists the categories of personal information that we sell to third parties.
Purposes for Collecting and Using Personal Information
Generally, FordDirect may use some or all of the categories of personal information for its business and commercial purposes. For more information with respect to how we use your information, review the “How We Use Your Information” section above.
Right to Appeal
If we refuse to take action on a request, you may appeal our decision within a reasonable period of time by contacting us at email@example.com and specifying you wish to appeal. Within 60 days of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If the appeal is denied, you may submit a complaint to the Attorney General of your state as follows if required by applicable state law:
If you have any questions, comments, or concerns about our information practices or this Privacy Statement, please email us at firstname.lastname@example.org or write to us at:
FordDirect Legal Compliance and Privacy Department
Attn: Data Privacy
4 Parklane Blvd, Suite 140
Dearborn, MI 48126