FordDirect Privacy Statement
Updated Date: June 22, 2021
Effective Date: July 1, 2021
SUMMARY OF PRIVACY STATEMENT
At FordDirect, we care about privacy and believe in providing transparency to consumers about our information handling practices. This Privacy Statement applies to personal information – information that identifies you or reasonably can be linked to information that identifies you – that FordDirect collects through your use or interaction with our websites, applications, social media, software, and other services provided by or on behalf of FordDirect (collectively, the “Services”). We will continue to share your information as described in this notice, even after the end of your relationship with us. FordDirect is a member of the Digital Advertising Alliance (DAA) and adheres to certain DAA principles.
|Information We Collecttell me more |
The information we collect through our Services may include:
|How We Collect Informationtell me more |
We collect information about you from a variety of sources, including:
|How We Use Your Informationtell me more |
We may use the information we collect to:
|Information Sharingtell me more |
We may share the information we collect:
At FordDirect, we care about privacy, and we believe in providing transparency to consumers about our personal information practices. This Privacy Statement explains how FordDirect collects, uses, discloses, and protects your personal information.
INFORMATION WE COLLECTInformation About You. The information that you provide directly to us and that we obtain from others is what we need to serve you, our affiliates and business customers. This information may include your contact details (such as name, postal and email addresses, phone number, social media handles and other online aliases); information specific to the Service you request (such as financial information when you apply for credit); details about your vehicle (such as performance and location information) and Dealer transactions (including phone calls, chat transcripts, and other details); contact information of individuals with whom you would like to share FordDirect content; social media information; demographic and household information; your responses and engagement with our Services; and other information you may choose to share with us by interacting with our Services or with our affiliates, business customers, suppliers or other businesses that share information with us.
Information About Your Device. The information we collect by automated means also helps us, our affiliates and our business customers to provide and tailor various products and services. Examples of information we collect by automated means include the following:
Usage Information. We and our suppliers may automatically collect your usage activity, preferences, and browser details (such as your IP address and browser type), as well the ID and type of the device you use to connect or interact with our Services, and other details about your use or interaction with our Services. This may also include the collection of information about your online activities over time and across third-party websites or online services and across devices that you use.
HOW WE COLLECT INFORMATIONInformation You Provide. We and our suppliers collect the information you voluntarily provide to us in connection with using our Services, including through product inquiries (including phone calls, chat transcripts, and other details), requests for vehicle information, financing requests, technical services or questions, product registration and support, events and promotions, job applications, other inquiries and transactions. Our suppliers also may collect information from you, including, for example, when you participate in our contests, sweepstakes, surveys, and other promotions. Some portions of the Services may allow you to submit comments, reviews, ratings and other content.
Information We Obtain from Affiliates, Business Customers, Suppliers and Others. We may obtain information about you from outside sources. For example, our affiliates, Dealers and Dealer Associations that deploy FordDirect products and Services and suppliers may share with us certain information you provided to them or collected by using their website. They may also inform us whether you have been approved for credit and related information. We also may obtain demographic, user preferences, geo-location and other information about you from other parties. If you engage via social media with us, our affiliates, our business customers, or our suppliers, the social media platforms also may share certain information with FordDirect. You may be able to adjust your social media privacy settings to limit the sharing of your social media data.
Browser cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated. You can also choose to limit the information shared with social media, advertising, and analytics partners.
DATA COLLECTION AND USE BY THIRD PARTIES
HOW WE USE YOUR INFORMATION
A primary use of your information is to serve you, which requires certain sharing with our affiliates and business customers. The following are examples of the types of general purposes for which we may use your information.
INFORMATION SHARINGA primary use of your information is to serve you, which requires certain sharing with our affiliates and business customers. This section describes the types of organizations with whom we may share your information.
Within FordDirect. FordDirect may authorize access to your information within our enterprise, by our employees and other personnel, to fulfill our obligations to you and to operate our business.
Affiliates, Dealers, Dealer Associations and Suppliers. Our affiliates, Dealers, Dealer Associations and suppliers may access and use your information for the purposes we describe in this Privacy Statement, including as necessary to provide functionality, products, and services to us and you in connection with the Services. For example, when you register for a sweepstakes, a supplier may process the sweepstakes entry. FordDirect requires suppliers to process your information under the direction of FordDirect and in accordance with contractual restrictions and applicable law. We also may share data collected through cookies and similar technology with our suppliers to advertise or market to you on other websites as you browse the web. We may also allow our affiliates, Dealers, Dealer Associations and suppliers to have access to your information and to use aggregate statistics – statistics not linked by us to any specific consumer – about consumer behavior, sales, online activity patterns, and related Services information. Except as necessary to provide you with the Services, we will not provide our affiliates with personal financial information that we obtain when you use the Services to submit a request for credit.
Marketing Partners. We may share your information with our marketing partners when, for example, we participate in a co-branded promotion with another company. Other than as described in this Privacy Statement, we will not share your information with suppliers for their own marketing purposes. Except as necessary to provide you with the Services, we also will not provide our marketing partners with personal financial information that we obtain when you use the Services to submit a request for credit.
Your Public Comments. Some portions of our Services may allow you to submit comments, reviews, ratings and other content. This content may be displayed on the Services and may be viewable by other users of the Services or the public generally.
Mergers, Acquisitions or Insolvency. If FordDirect should ever file for bankruptcy or merge with another company, or if FordDirect should decide to buy, sell, or reorganize some part or all of its business, FordDirect reserves the right to disclose your information, including to prospective or actual purchasers in connection with one of these transactions.
As Required by Law and Other Disclosures. FordDirect may be required to disclose your information if it: Back to top
We take reasonable measures to secure our systems and protect your personal information. When we receive your personal financial information (for example, when you use the Services to submit a request for credit), we securely store and protect your information from unauthorized access and use with security measures that comply with applicable law. These measures include computer safeguards and physical controls. However, data transmissions over the Internet and otherwise can never be guaranteed to be 100% secure, and we cannot ensure the security of any information you transmit to us and you do so at your own risk.
ACCESS AND CONTROL OF INFORMATION YOU HAVE PROVIDED TO US
You may request to access, correct, update or delete the personal information you have provided to us by clicking: Webform (you will be taken to a separate webpage). We may limit or deny access to information where providing such access is unreasonably burdensome or expensive under the circumstances, or as we otherwise deem appropriate. In addition, please note that we may not be able to edit or delete your information stored with our third-party service providers, or we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). You may also opt-out of marketing emails or communications by clicking: Webform (you will be taken to a separate webpage).
We may use or share non-personal information, aggregated information, de-identified or pseudonymized information, and statistical information for any lawful purpose. Any obligations or restrictions contained in this Privacy Statement do not apply to such information.
Our Services are not directed at children or intended to be used by children. Do not send any information about yourself to us if you are under the age of sixteen (16). In addition, if we learn a person under the age of thirteen (13) has submitted information to us, we will attempt to delete this information. If you have reason to believe that we may have accidentally received information from a child under the age of thirteen (13), please contact us immediately at email@example.com.
YOUR CALIFORNIA PRIVACY RIGHTSCalifornia Consumer Privacy Act (“CCPA”)
If you are a California resident and the processing of personal information about you is subject to the CCPA, you have certain rights with respect to that information.
Categories of Personal Information. Below please find the categories of personal information we have collected in the past 12 months:
For more information on information we collect, including the sources we receive information from, review the “Information We Collect” section above.
Purposes for Collecting and Using Personal Information. Generally, FordDirect may use some or all of the above categories of personal information for its business and commercial purposes. For more information with respect to how we use your information, review the “How We Use Your Information” section above.
Categories of Third Parties with which We Share Personal Information. In the past 12 months, FordDirect has d isclosed the personal information to the following categories of third parties: Note that the CCPA defines “sell” very broadly, and some of our data sharing described in this Privacy Statement may be considered a “sale” under that definition. To the extent “sale” under the CCPA is interpreted to include advertising technology activities such as those disclosed in this Privacy Statement, we will comply with applicable law as to such activity.
Categories of Personal Information We Have Sold. In the past 12 months, FordDirect has sold the following categories of personal information: Access/Right to Know. You have a right to request that we provide you with the following information, the: Right to Delete. You also have a right to request that we delete your personal information under certain circumstances, subject to a number of exceptions.
Right to Opt-Out. To the extent we sell your data as the term “sell” is defined under CCPA, you also have a right to opt-out from the sales of personal information, which you can exercise by clicking the “Do Not Sell My Personal Information” link on the homepage of our website and completing the webform. In addition to clicking “Do Not Sell My Personal Information” link, you will need to separately opt out of cookies on each of our websites to stop tracking. For more information see the section on “How We Collect Information” and “Data Collection and Use by Third Parties” for cookies and advertising controls to learn how to opt out of analytics and ad targeting.
How to Exercise Your CCPA Rights. You can exercise your CCPA rights by submitting your request(s) to us using the webform located at www.ford.com/help/privacy/ccpa.
You can also exercise your CCPA rights by calling Ford Motor Company, toll-free, at 1-888-459-1291, Monday through Friday from 5:00 am until 8:00 pm Pacific time or Saturday from 5:00 am until 5:00 pm Pacific time. Our call center will be closed on Sundays and on New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving, and Christmas Day.
If you want to exercise more than one of your CCPA rights, please submit a separate request for each CCPA right, which will help us handle your requests more effectively. Please be aware that we will process your requests in the order they receive them. We will endeavor to respond to verified and valid requests within 45 calendar days.
Please be aware there might be circumstances where we will not honor your request, as permitted under the CCPA. For example, if we are not able to verify your identity or you are not a California resident, we may not honor your access or deletion request. In addition, we may not delete your personal information if an exception under the CCPA applies.
If personal information about you has been processed by us as a service provider on behalf of a Dealer and you wish to exercise any rights you have with such personal information, please inquire with the Dealer directly. If you wish to make your request directly to us, please provide the name of the Dealer on whose behalf we processed your personal information. We will refer your request to the Dealer and will support them to the extent required by applicable law in responding to your request.
Verification Process. Whether you use the webform or call, Ford Motor Company will need information from you to process your request so that we can confirm you are a California resident, determine if we have personal information about you, and, for access and deletion requests, verify your identity. Ford Motor Company may also need to contact you about your request, and you can choose the contact method you would like them to use.
Authorized Agents. You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, Ford Motor Company will require the agent to provide proof you have authorized he/she to act on your behalf, and they may need you to verify your identity directly with them. California Minors. FordDirect does not knowingly sell the personal information of minors under 16 years of age without affirmative authorization.
Non-Discrimination. FordDirect will not discriminate against you for exercising your rights under CCPA, including: denying you goods or services; providing a different level of goods or services; or charging you different prices or rates for goods or services.
Disability Notice. If you have a disability and would like to access this Privacy Statement in an alternative format, please contact us at firstname.lastname@example.org.
Annual CCPA Metrics. As of July 1, 2021, the following metrics for consumer requests to Ford Motor Company and FordDirect cover January 1, 2020 through December 31, 2020 and are located in this link.
California “Shine the Light” Law. Under California’s “Shine the Light” law, California residents may also request that we provide to you: To submit your request, please email email@example.com and reference “Shine the Light” in the subject line or write us at the postal address in the section below entitled “Contacting FordDirect.” FordDirect will provide the requested information to you via email or mail.
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YOUR NEVADA PRIVACY RIGHTS
If you are a Nevada resident, you have the right to opt-out of the sale of personal information to third parties that is collected by FordDirect. To submit your request, please click: Webform (you will be taken to a separate webpage).
This is a U.S. website, and this site and our Services are subject to U.S. laws, including those governing the privacy and security of your information. If you use or interact with the Services, you are transferring your information to FordDirect in the United States. By using the Services or providing your information to us through the Services you consent to the transfer of your personal information to the United States, and our handling of your information in accordance with applicable U.S. requirements.
CHANGES TO THIS PRIVACY STATEMENT
In the future, we may change our Privacy Statement, and we will post the new Privacy Statement on www.forddirectprivacy.com and provide a link to the previous version of the Privacy Statement. You agree to the new Privacy Statement by continuing to use or interact with the Services unless prohibited by law.
RETENTION OF YOUR INFORMATION
We retain your information for as long as it is necessary and relevant for the purposes described in this Privacy Statement. The information we retain about you will be handled in accordance with this Privacy Statement.
If you have any questions, comments, or concerns about our information practices or this Privacy Statement, please email us at firstname.lastname@example.org or write to us at: