Skip to main content

A Trusted
Partner

Data-Driven.
Dealer-Focused.

We’re here to help Ford Dealers and Lincoln Retailers succeed where it matters most – at retail. With innovative products and data-driven insights working seamlessly together, we give dealerships the tools they need to reach their goals. Built on trust and collaboration, our partnership keeps growing momentum, driving success at every turn.

Our Drive

We’re driven by purpose, guided by values, and powered by a culture of innovation.
Discover what sets us apart and why dealerships trust FordDirect to lead the way.

Learn About Us

company photos

Smarter Tools. Better Results

Built for the road ahead, our tools and services help Ford Dealers and Lincoln Retailers hit their goals and accelerate success.

Our Solutions

Data-Driven Insights & Inventory Management

With exclusive Ford integrations, we deliver insights that help dealerships understand customers and make smarter decisions. Our inventory tools keep the right cars in stock, boosting sales and keeping customers happy.

Digital Marketing & Advertising Solutions

From targeted ads to social campaigns, we help dealerships connect with the right audience at the right time. Drive traffic, boost sales, and get more ROI across search, social, display, and video.

Customer Relationship & Engagement Management

Our CRM tools help dealerships build lasting relationships with personalized communication and smart automation. Track, engage, and keep customers coming back with tools that make every interaction count.

The Shop Powered
by FordDirect

The Shop is your one-stop marketplace for staying ahead in the automotive industry’s digital evolution. We’ve vetted the best tools and services, putting them at your fingertips to help you impress customers, support employees, and grow your business effortlessly.

Visit The Shop

The Shop Laptop
woman using laptop

Ride With Us

Join FordDirect and be part of a team that thrives on innovation, inclusivity, and growth. With a wide range of benefits and exciting job openings, there's always something amazing to discover. Come see how you can make a difference and have fun doing it!

See All Careers